- Case Study -
Aldes Doubles Smart Ventilation Sales with Air Quality Data
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About Aldes
The Aldes Group - established in 1925 and headquartered in France - is a pioneer in developing and providing innovative indoor air quality treatment solutions, including smart ventilation products and systems for the home and workplace.
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Aldes' Goals
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Communicate Air Quality in a Simple & Intuitive Way
Given the complexity of air quality as a subject, Aldes’ challenge was to educate users on the importance of healthy indoor air quality in a way that would be clear and understandable to all. They wanted to show a clear link between indoor and outdoor air quality and highlight the value of their smart ventilation solutions in a way that would not confuse their end-users.
Make Indoor Air Management Easy
Aldes wanted to challenge the perception of ventilation as a constraint. To do this, it was important their connected ventilation solution went beyond simply reporting information. To make the process of managing indoor air-quality hassle-free, their solution needed to handle the air quality situation by itself for the homeowner.
Provide a Personalized Indoor Air Treatment Service
Given the different health needs and diverse lifestyle patterns of their users, Aldes realized their solution needed to account for the unique environments and habits of particular households to be effective. For example, smoking, carpet fumes, paint, dust, mold, disinfectants, as well as CO2, all contribute to pollution indoors. In addition, outdoor air quality is incredibly dynamic, changing on an hourly basis and at the street leve
Communicate Air Quality in a Simple & Intuitive Way
Given the complexity of air quality as a subject, Aldes’ challenge was to educate users on the importance of healthy indoor air quality in a way that would be clear and understandable to all. They wanted to show a clear link between indoor and outdoor air quality and highlight the value of their smart ventilation solutions in a way that would not confuse their end-users.
Make Indoor Air Management Easy
Aldes wanted to challenge the perception of ventilation as a constraint. To do this, it was important their connected ventilation solution went beyond simply reporting information. To make the process of managing indoor air-quality hassle-free, their solution needed to handle the air quality situation by itself for the homeowner.
Provide a Personalized Indoor Air Treatment Service
Given the different health needs and diverse lifestyle patterns of their users, Aldes realized their solution needed to account for the unique environments and habits of particular households to be effective. For example, smoking, carpet fumes, paint, dust, mold, disinfectants, as well as CO2, all contribute to pollution indoors. In addition, outdoor air quality is incredibly dynamic, changing on an hourly basis and at the street leve
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Meet Walter® - The Intelligent Indoor Air Quality Companion for Homeowners
To address the above needs, Aldes developed Walter® - a unique and innovative connected buddy device, to deliver a stress-free solution for homeowners looking to ensure comfortable and healthy indoor air spaces.
Aldes wanted Walter® to switch on the ventilation automatically if indoor air quality ever reached an unhealthy or uncomfortable range.
To achieve this, Aldes turned to BreezoMeter for real-time and location-based air quality data and fitted Walter® with 4 sensors to provide real-time notifications and monitoring for PM2.5, VOCs, CO2, humidity, and temperature levels.
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Intelligent Indoor Air Management - At Home & On the Move
Outdoor air quality data helps Aldes make the transition from ‘home appliance’ to round-the-clock ‘insights’ provider: Customers can connect Walter® to their WIFI and the easy-to-use AldesConnect™ app to view indoor and outdoor air quality readings side by side and manage air quality from a distance.
Walter’s® interface is also extremely clear to understand: Pollutant concentrations are based on Aldes’ own index which ranges from 0-99. Even small children can read and engage with the device; when the air quality is good, Walter® smiles, when it’s poor, he frowns. By presenting a ‘face’ for their ventilation products this way, users can relate in a way that feels intuitive and personal.
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Translate Air Quality into a Visual Language
Aldes also captures the attention of website visitors by integrating BreezoMeter’s information via a live map clearly linked to from their Homepage. Website users can check the air quality where they are, see individual pollutant concentrations, plan ahead with forecast information, and receive recommendations based on their personal needs.
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Personalize Ventilation based on ‘Air Consumer’ profile
By connecting Walter® to the AldesConnect™ app and WIFI, customers can choose the kind of ‘air consumer’ they are based on family size, where they live, and medical conditions. Aldes also provides personalized tips for staying healthy as well as forecast information for planning ahead.
As many customers do not know when it is time to replace the air filters, Aldes also came up with the clever idea to show the status of the filter over the course of its lifetime, alerting users when they become clogged or need replacing.
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Launch Online #HealthyLiving Campaign
Aldes’ successful partnership with BreezoMeter lies at the heart of their #HealthyLiving movement, which embodies their commitment to offer a healthier life to all occupants of a building. The movement is a collection of co-ordinated awareness initiatives designed to promote smarter living spaces and educate people on the importance of maintaining safe air quality levels indoors.
How Did Aldes Benefit?
Aldes Doubles Connected Air Treatment Sales
BreezoMeter’s data added to Aldes’ product features and capabilities, distinguishing the brand and making their product line more attractive to commercial prospects. Since their integration, B2B HRV sales have doubled annually.
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Air Quality Data Boosts Online CTR by 15%
The incorporation of 24/7 real-time air quality data with the connected app helped break Aldes out of the household appliance mold and allowed the company to expand its target consumer pool. As a result, more than 80% of website visitors now come from organic searches, and overall product page click-through traffic has increased by 15%.”
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Connected User Numbers Grow Rapidly
Users controlling Aldes connected solutions through the AldesConnect™ app represent 60% of the company’s total global connected users, the fastest growing segment for the business.
"Since partnering with BreezoMeter, overall sales for Aldes’ connected air treatment solutions have doubled each year."
Marc Brevière Aldes Executive Vice President, Marketing & Communications