Weather Apps

Weather Apps Aren't Just About the Weather Anymore


We explain why weather apps today must show more than traditional ‘weather’ features to keep users engaged for the long term.

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What’s in the eBook?

Weather Apps Turned Environmental Monitors

We explain why weather apps are now functioning increasingly as early warning tools for extreme environmental events, like tornadoes, floods, wildfires, hurricanes, and more. 

Why Have Consumer Expectations of Weather Apps Changed?

Discover the key trends affecting the way consumers perceive weather apps today: Education, Demand for 'Wellness' tools & an environmental reporting revolution.

Weather Apps Today Must Show the Full Environmental Picture

Consumers today expect to see not only a range of environmental features in their weather apps but to understand how different environmental factors combine to affect their safety, health, and wellness.

Where is the Weather App Market Headed?

The weather apps with the most engaging features and largest loyal user base will be the ones most likely to make more money through advertising and monetization

Who is this eBook for?

This eBook is a must-read for weather providers, weather app/map creators, and mobile OEMs integrating weather features into their solutions. 

"93 % of business executives found that enhanced weather insights helped them increase annual revenue, and 68% preferred environmental insights over raw data as a service" - IBM