We explain why weather apps today must show more than traditional ‘weather’ features to keep users engaged for the long term.
We explain why weather apps are now functioning increasingly as early warning tools for extreme environmental events, like tornadoes, floods, wildfires, hurricanes, and more.
Discover the key trends affecting the way consumers perceive weather apps today: Education, Demand for 'Wellness' tools & an environmental reporting revolution.
Consumers today expect to see not only a range of environmental features in their weather apps but to understand how different environmental factors combine to affect their safety, health, and wellness.
The weather apps with the most engaging features and largest loyal user base will be the ones most likely to make more money through advertising and monetization
This eBook is a must-read for weather providers, weather app/map creators, and mobile OEMs integrating weather features into their solutions.
"93 % of business executives found that enhanced weather insights helped them increase annual revenue, and 68% preferred environmental insights over raw data as a service" - IBM